Bottom Line: Planning and preparation are vital to ensure your business is best positioned to respond to national disasters and peak demand stress. September is National Preparedness Month. And now is a perfect time to be asking yourself if your business and your customers are ready and prepared for natural disasters, including hurricanes and wildfires, and peak demand events, such as crop drying. To help you prepare, both NPGA and PERC have resources available. NPGA’s Supply & Logistics tab offers members a variety of resources to help keep you updated on product availability, transportation and logistical issues, and both retrospective and prospective industry trends. In addition, PERC has valuable information to help marketers prepare for and respond to extreme weather events. For more information on peak demand preparation or the PLAN tool, contact NPGA’s Eric Sears.
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