Remember: Engage with Coal Customers

Too often, we focus our attention solely on the harmful environment impacts of burning coal at power plants to generate electricity. However, as we pivot from summer to autumn and the start of heating season, marketers should not forget that Americans, in every state, are still utilizing coal furnaces to keep warm. In fact, coal is the primary heating fuel in more than 106,000 U.S. households. Incredibly, almost half of all these homes are located in Pennsylvania alone. These residences are located beyond the reach of natural gas infrastructure and are prime targets to grow residential LP gallons.

Unlike propane, burning coal is very harmful to the local environment and global climate. And it’s of limited utility to homeowners. In fact, once a customer switches from heating with coal to heating with propane, it opens up additional gallon growth opportunities, such as water heating, clothes drying, fireplaces, cooking and generator applications.

Coal has had its day. It’s a relic of the past, while propane will continue to be the fuel of the future. For additional data on households that heat with coal in your state, click here.

For more information, contact NPGA’s Director of State Affairs, Jacob Peterson.