New from PERC: Your Power Play Advertising Campaign

PERC is excited to introduce its newest advertising campaign, Your Power Play — a bold new message that positions propane as the smart energy advantage for today’s homeowners and businesses. Watch the national ad here.

In hockey, a power play is a moment of opportunity — when one team gains a clear advantage. Today’s energy decision-makers are searching for that same edge: greater reliability, affordability, and control over their energy security.

As hockey continues to grow in popularity across America, propane is gaining momentum as well. When performance matters most, propane stands apart. Your Power Play highlights propane’s dependable energy solutions and its ability to deliver when other options fall short.

Before launch, PERC tested the campaign with homeowner and business audiences nationwide. Results showed:

• 76% of viewers said they were more likely to consider propane after watching.
• Audiences described propane as reliable, safe, affordable, and abundant.

Propane retailers can take advantage of this momentum to turn awareness into action, solve customer energy challenges, and grow gallons. National awareness works best when paired with local action. Use Your Power Play to help more customers choose propane — and help your business grow.

1. Keep an eye out for the advertisement on live TV. The spot can be seen on:

• Fox News from April-June and September-Thanksgiving
• TNT/TBS from April-May and October-December
• Connected TV (Roku, smart TVs, etc.) from April-December

2. Show your communities why propane is their Power Play advantage.

PERC has created ready-to-use campaign assets, including:

• 2 general awareness spots (15 and 30 seconds)
• 9 targeted videos for key propane markets (15 seconds)

Use these materials in your own marketing efforts to reach customers in your community and support sales conversations.