The next NPGA Benchmarking Council meeting will be held in Denver, Colorado, on May 3-4, 2013. Participants are asked to register for the Benchmarking Council Meeting by Friday, April 19, 2013. Registering online is quick, easy and convenient!
Individual Benchmarking groups meet on Friday, May 3, from 9:00 a.m. – 5:00 p.m., and on Saturday, May 4, from 8:00 a.m. – 12 noon. The steering committee will meet on Friday morning, May 3, starting at 7:15 a.m.
Optional Thursday Afternoon Workshop
SEO Basics & How It Can Help Your Business
When customers go the Internet for information, most use a search engine, such as Google, to locate the information. Type in the search term “propane” in Google, and it finds 56,900,000 results in .31 seconds! Search engines are serving up businesses like yours on their Results page every day. Search Engine Optimization (SEO) is the art and science of getting your website to show up as high as possible in the results returned by a search engine. This generally means more visitors - think customers - to your site. SEO is very technical in nature, and for non-techies, it can be incredibly difficult to understand and apply best practices without the assistance of an expensive SEO consultant or website designer. Metatags, meta descriptions, metamorphosis, spiders, bots…the terminology can be tough. Fortunately, the basic concepts are relatively straightforward – SEO is all about making your website as appealing to the search engines as it is your human visitors. This presentation will present SEO basics for non-techies, and I promise not to use any really technical jargon. By the end of the session, you’ll be familiar with basic SEO terms and simple strategies that can be used on your website so that the major search engines AND your customers will have a better chance at finding your content.
This optional workshop begins at 3:00 p.m. on Thursday, May 2, at the Embassy Suites. It is presented by Kay Howell, Chief Information Officer, Propane MaRC/Fulfillment for the Propane Education & Research Council (PERC) as part of the PERC-Benchmarking Council Alliance.
PERC Advisory Committee
The Advisory Committee’s objective is to bring together the expertise of our industry to assist in developing managing and overseeing the Council's investments. With industry input, we can better tackle the challenges that confront our industry and PERC in a more collaborative and comprehensive way. The committee is comprised of motivated volunteers with broad experience and expertise who use their background knowledge to evaluate potential projects, make recommendations to the Council on funding decisions and marketing strategies, and support projects through their membership on project teams.
The committee is organized into three working groups:
As an advisory committee member, you will have a unique opportunity to work with your fellow propane professionals in shaping PERC’s programs and projects serving all markets and audiences. If you would like to sit in on the May 1-2 Advisory Committee meeting, join the committee, or would like more information, please contact Grace Willis at email@example.com or 202-261-2219.
The headquarters hotel for this Benchmarking session is the Embassy Suites Denver-Downtown/Convention Center, 1420 Stout Street, Denver, Colorado, 80202. Phone: 1-303-592-1000
The Embassy Suites Denver-Downtown/Convention Center is the headquarters hotel for the Benchmarking Council. A contemporary convention property, this LEED-Certified hotel is a lively destination within walking distance of the best attractions in the downtown area. Relax in a classic two-room suite with a separate spacious living area. Enjoy comfortable, home-like amenities such as two 32-inch flat-panel HDTVs, video game consoles, microwave, coffee maker and a mini-refrigerator.
Two blocks from the hotel is the 16th Street Pedestrian Mall, a tree-lined, pedestrian promenade of red-and-gray granite that runs through the center of Downtown. It is lined with outdoor cafes, renovated historic office buildings, shops, restaurants and retail stores. Numerous fountains and plazas offer a variety of daily special events and entertainers. Free shuttle buses cruise the mile-long Mall seven days a week.
The Embassy Suites is offering a discounted group rate of $180 single/double occupancy, plus tax. Participants must reserve accommodations by Wednesday, April 10, 2013. There are several ways for attendees to book room reservations:
SuperShuttle has provided a discounted round-trip rate from the Denver Airport to the Embassy Suites. The normal rates are $22.00 one-way and $40.00 round trip. Anyone who books round trip reservations in advance will automatically get a $4.00 discount but SuperShuttle discounted the already discounted rate an additional $2.00 for our group.
Discount Code- NPGA3
A Colorado Rockies baseball game and dinner to benefit the Benchmarking Scholarship Fund will be held Friday evening, May 3. Enjoy a dinner with Benchmarking colleagues in the Coors Outfield Picnic Area then watch the Rockies take on the Tampa Bay Rays.
Date: Friday, May 3, 2013
Time: 5:10 p.m. Dinner available in the Coors Outfield Picnic area / 6:40 p.m. game time
Location: Coors Field, located approx. ¾ of a mile from the Embassy Suites. You can ride the 16th Street Mall Shuttle for much of the distance.
Cost: $125 per person. Approx. $40 of this amount goes to the Benchmarking Scholarship Fund. Game and dinner tickets will be distributed onsite at the Benchmarking session.
Sign up and pay when you register on the NPGA website for the May Benchmarking meeting.
Future Benchmarking Meetings:
If you have questions regarding registration or hotel accommodations, please contact NPGA's Meetings Department at 202-355-1335. If you have questions regarding the meeting agenda, please contact NPGA's Baron Glassgow at 866-881-6309.
Delivering Value Through Advocacy.